You will never have a second chance to make a first impression. This impression is significantly determined by what you see. Where words end, visuals convey ideas and emotions instinctively understood, regardless of ethnic or social background. As in each year since 2005, Travelski promotes its wide range of winter holiday packages to suit all tastes and pockets, whether you’re seeking actively sportive activities or simply a natural and peaceful environment to relax.
My tasks here entailed ideating and designing in all required formats, visuals of marketing and promotional operations as well as advertising network productions, for major French ski resorts.
Design for Conversion
As part of a business strategy, a relevant picture has the potential to increase brand awareness, lead people to develop an interest in a product, before considering further actions. Visuals serve not only as an acquisition tool but it’s involved in the customer’s whole experience.
- Social Media : Facebook, Twitter, Instagram & Pinterest publications
- Ads : Google & Facebook display campaign
- Emailing : Active & Inactive contacts
- Marketing & Promotional Operations (B2C) : Tender opening, Festive season, February & Easter holidays
- Advertising Network Productions (B2B) : Les Ménuires, La Plagne, Les Arcs, Val Thorens and more ski resorts
All-Inclusive Vacations :
- Meal kit
- Ski Tuition
Optimize for Web & Print
In conclusion, ensuring proper signage whatever the chosen broadcasting format is essential. Also, don’t forget to provide enough empty space to include headlines and allow limitless resizing without losing sight of key visual assets.