From mountain to seaside or countryside, Locatour offers an extensive choice of holiday stays everywhere in France at attractive prices. With the emergence of price comparison tools, today's customers tend to be more autonomous in their search. Locatour must therefore continuously experiment, adapt and innovate to respond to their needs beyond purely economic considerations.
In this regard, the collaboration between all the internal Locatour's teams led to define KPIs Metrics. Part of my work on this project consisted in identifying every step of the user flow in order to improve the whole experience (Discover, Select, Book); an enhanced experience which involve an upgradable Design System to ensure smooth and friendly interfaces.